If you’ve been out ring shopping lately, or looked online at the latest collections for men, you may be wondering if men’s gold wedding rings are on their way out. Never before has there been such an emphasis on industrial metals such as tungsten, cobalt and titanium. As gold prices continue to rise and jewelry designers get more creative with their alternative ring designs, people are wondering if the durability and low price of these “new metals” might be enough to trump tradition? Not according to the jewelers I spoke with for this article. Despite the growing selection of non-traditional metals, gold is still selling quite nicely.
Why are men’s gold wedding rings so resilient to change?
With so many couples scaling back on the expenses of getting married, I wondered what it is about gold that keeps men coming back for more.I asked some nationally known jewelers what is driving the sale of men’s gold wedding rings in their stores.Could it be the intrinsic value of a precious metal, and the easy availability of white and yellow gold wedding rings at local jewelry stores? I was partially right about this, but according to these jewelers there is another big reason. It’s the fact that men are not crazy about change. Rather than making a “rash” decision and buying a tungsten or titanium band, some men find it easier to stick with traditional yellow, white or two-toned gold wedding bands.
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Another reason so many men choose gold is because their fiancé is also wearing gold.When a couple goes shopping together, they often buy a men’s ring and a women’s ring from the same store.While it is certainly not required by any book of etiquette, couples still try to match their rings instead of choosing a distinct look for each of them. Since women tend to wear gold engagement rings they usually want a wedding ring to match, which keeps men’s gold wedding bands among the best sellers in the jewelry marketplace.
What are the most popular styles in men’s gold wedding rings?
When women choose a ring for their man, they are just as likely to choose the simplest polished wedding band as they are to choose a carved or engraved design. But men’s gold wedding rings tend to attract guys who have more traditional taste. Despite the wide range of styles now available, a simple polished band is still among the top choices for men. Other popular styles include milgrain, braided, two-tone, faceted, hammered and grooved rings.
Is it possible to find affordable men’s gold wedding rings?
As gold prices continue to skyrocket, men are doing a lot more comparison shopping before they commit to buying a ring. Most of these comparisons are done online, where it’s possible to find much better prices on men’s gold wedding rings. For example, JustMensRings.com has recently rolled back their prices on gold rings to 2009 levels, an outstanding value that has driven many new ring buyers to their site.
<a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/5012860']);” href=”http://www.justmensrings.com/Gold_c_4.html”></a> are competing now more than ever with alternative metals, but there is something about the intrinsic beauty of this precious metal that will never go out of style.
Susan Peiffer:
peiffer22@comcast.net